BCS VISION is a Madrid-based creative agency specialized in connecting brands and artists with culture through authentic narratives and visuals that resonate. We operate at the intersection of music, art, lifestyle, and sport, creating campaigns and visual languages that transcend the commercial to become part of the conversation.

Our difference lies not in adapting to trends, but in anticipating them, translating cultural codes into a language that makes an impact and endures.
With a team that lives and breathes the scene, BCS brings freshness, discernment, and a global perspective.

From music videos to advertising campaigns, we understand the pulse of the audience and transform it into experiences that are not only seen, but felt.
We work with partners who seek more than visibility: they want credibility, relevance, and a seat at the table where what comes next is defined.

EMAIL: INFO@BCS.VISION

 WORKPROJECTCLIENTTYPEROLESTATUS
15
EVENT
CREATIVE + EXPERIENCE DESIGN + BRANDING + ART DIRECTION + STRATEGY
ONGOING
15
COMMER.
CREATIVE + STRATEGY
ONGOING
14
CRUZ CAFUNÉ
BRANDING
CREATIVE + NARRATIVE
ONGOING
13
QUÉ CRUEL
DANIELA GARSAL + CRUZ CAFUNÉ
MUS. VID.
CREATIVE + PRODUCTION
DONE
12
STREET VISION
NIKE SPORTSWEAR
ED. PHOTO
CREATIVE  + PRODUCTION + STRATEGY
DONE
11
FESTIVAL TOUR 2025
CRUZ CAFUNÉ
LIVE SHOW
CREATIVE 
DONE
10
LA TRIBUNA
NIKE FOOTBALL + RÍO DULCE
EVENT
CREATIVE + PRODUCTION + EXPERIENCE DESIGN + BRANDING + ART DIRECTION + STRATEGY
DONE
9
LA PRIMERA PARTE
NIKE FOOTBALL + RÍO DULCE
COMMER.
CREATIVE + PRODUCTION + NARRATIVE
DONE
8
LA PRIMERA PARTE WARM-UP DJ SETS
NIKE + RÍO DULCE +
ANTÍDOTO CLUB
CONTENT
SERIES
360º
DONE
7
KIM
L’HAINE
MUS. VID.
CREATIVE + PRODUCTION
DONE
6
24-25  KIT CAMPAIGN
RÍO DULCE
COMMER.
CREATIVE + PRODUCTION
DONE
5
POP-UPS AD
ISCARIOT.12
COMMER.
CREATIVE + PRODUCTION
DONE
4
RANGE ROVER R€MIX
CRUZ CAFUNÉ + MARIA ANGELIQ
MUS. VID.
CREATIVE
DONE
3
BLU€S REMIXES
CRUZ CAFUNÉ + MÉCÈN ENT.
COV. ART
CREATIVE + PRODUCTION + ART DIRECTION
DONE
2
DO IT 4 TH€ GRAM
CRUZ CAFUNÉ + MÉCÈN ENT.
MUS. VID.
CREATIVE
DONE
1
BLU€S - EP
CRUZ CAFUNÉ + MÉCÈN ENT.
EP/ALBUM
360º
DONE

NEW STANDARDS. 
BCS CREATIVE S.L.© 2026 ALL RIGHTS RESERVED
13 QUÉ CRUEL / DANIELA GARSAL + CRUZ CAFUNÉ
TYPE: MUSIC VIDEO + COVER ART
2026

13.1
13.2
13.4
13.5
13.6
13.7
13.8
13.9
13.10
13.11

For Que Cruel, the single by Daniela Garsal and Cruz Cafuné, we directed and produced the official music video inspired by early-2000s R&B visuals.

Shot using cameras from that era, the piece embraces the raw texture and visual language of the time to frame a breakup story built on emotional push and pull.

We also developed the single artwork using a mixed-media process: a still taken during the shoot was printed, physically torn, taped back together, and scanned again. The gesture reflects the cyclical nature of a toxic relationship — breaking apart, reconnecting, and breaking once more.
Creative Direction: BCS Vision
Director: Purtualle

1st AD: A. Rubira
Production Manager: Clara Atero
Director of Photography: Sergio Bartivas & Raúl Tenreiro

Gaffer: Ismael Muñoz
Art Director: Clara Rosado
Art Assistant: Violeta Soliva

MUAH: Laura Romojaro

Styling: Aitana Perdiguero

Still Photography: Javi West

Runner: Álvaro Quevedo

Graphic Design: Cubito Studio
Edit: Marco Mariniello
Color: Biel Geli — Moonlight
12 STREET VISION / NIKE SPORTSWEAR
TYPE: EDITORIAL PHOTOGRAPHY
2025

12.1
12.2
12.3
12.4
12.5
12.6
12.7

To introduce the new Nike Tech Pack, we developed an editorial project rooted in the urban energy that defines the garment’s cultural presence.

Shot in the San Cristóbal neighborhood in Madrid, the project reflects the environments where Nike Tech has become part of the everyday uniform (or the aspirational one) for a new generation. The location anchors the narrative in the streets where the silhouette truly lives.

The imagery was captured on analog film and integrated with interventions in the space itself. One of the portraits was printed during the shoot and pasted on location as a poster, becoming part of the scene and reinforcing the dialogue between the garment, the environment, and the community around it.
Creative Direction: BCS Vision & Río Dulce
Photography: Carlos Quieto
Photography Assistant: Adrián Ramos

Art Direction: Sam Santos
Art Assistant: Clara Mente Fría

Styling: Aitana Perdiguero
MUAH: Laura Lademaqui

Head of Production: Clara Atero
Production Assistant: Violeta Soliva
Runner: Álvaro Quevedo

BTS: Raúl Tenreiro
11 FESTIVAL TOUR 2025 / CRUZ CAFUNÉ
TYPE: LIVE SHOW ART DIRECTION
2025

11.1
11.2
11.3
11.4
11.5
11.6
11.7
11.8

For Cruz Cafuné’s summer tour, we developed the creative and artistic direction for the live shows, establishing the conceptual framework that shaped the entire stage experience.

Our work defined the core visual narrative around which the stage design, visual content, physical set elements, and overall pacing of the performance were built, including the rhythm and structure of the setlist.

Production and show execution were led by Fazeta, who brought the concept to life and orchestrated the shows on stage.
Show Direction: Miki Tortajada, Fazeta & Proborjativo
Scenography Design: Coralina Collado
Lighting Design: Mario Hernández

Visual Design: Manu Pita-Romero
Concept, 3D & Animation: MUNDOMIKO & Manu Pita-Romero
Visual Editing: Pablo Pita Romero
10 LA TRIBUNA / NIKE FOOTBALL + RÍO DULCE
TYPE: 6 EVENTS IN MADRID
2025


During the UEFA Women’s European Championship, we conceptualized and produced LA TRIBUNA together with Río Dulce for Nike Football.

A hub in the center of Madrid that hosted six events around a large screen where fans gathered to watch Spain’s matches. The space also featured Nike garment customization stations, an indoor football pitch, DJ sets, showcases, our own bar, PS5 setups with FC25 thanks to EA Sports, changing rooms, food and drinks.

Thanks to the entire team and the hundreds of attendees each day, La Tribuna became the home of women’s football in Madrid throughout the month of July.

Creative Direction: BCS Vision + Río Dulce
Full credits available upon request.
09 LA PRIMERA PARTE / NIKE FOOTBALL + RÍO DULCE
TYPE: VIDEO COMMERCIAL
2025

09.1
09.2
09.3
09.4
09.5
09.6

As a prelude to a larger content series we fully developed with Antídoto Club, Río Dulce and Nike Football, we created an announcement piece introducing the project and its spirit.

The film brings together football and music through a series of match cuts that connect gestures from both worlds, from raising a hand to call for the ball to lifting it on the dancefloor. The piece reflects the dual identity of the series, where sport culture and nightlife collide.

The campaign later expanded into a series of DJ sets inspired by the musical tastes of Nike’s women’s national team players.
Creative Direction: BCS Vision
Production: Llano Films
Executive Producers: Álvaro Trapote & José Maldonado

Director: Raúl Tenreiro

Head of Production: Patricia Fernández
Production Assistants: Javi Zunzunegui, Ricardo Jimenez & Sergio Acevedo

Director of Photography: Raúl Tenreiro
1st AC: Félix Botello
2nd AC: Facu Cape

Gaffer: Mehdi Lamsani
Electric: Cris Revv
Sound: Rami

Art Direction: Sam Santos
Styling: Aitana Perdiguero

VFX: Unknownis3ngel
Sound Design: Rami
Color: Guillermo Will Reyes
08 LA PRIMERA PARTE WARM-UP SETS / NIKE FOOTBALL + RÍO DULCE
TYPE: VIDEO CONTENT SERIES
2025

08.1
08.2
08.3

As part of the project developed with Río Dulce and Nike Football, we created La Primera Parte, a series of DJ sets connecting football culture with nightlife.

Three emerging local DJs were invited to build sets inspired by the musical tastes of Spanish national team players Claudia Pina, Ona Batlle and Salma Paralluelo, who shared personal playlists as the starting point for the curation. Each set was performed and filmed during a private party environment, translating those references into a live club format. This also set the beginning of the Nike retro Total 90 launch campaign

Every session runs for 45 minutes (the duration of a football half) reinforcing the concept of La Primera Parte, which later evolved into the project that would become La Tribuna. The series was distributed through Antídoto Club’s platforms and the DJs’ own channels, with support from Nike Football as sponsor and partner.
Creative Direction & Production: BCS Vision
Cinematographer: Sergio Bartivas
Color: Marco Mariniello
Styling: Aitana Perdiguero
07 KIM / L’HAINE
TYPE: MUSIC VIDEO
2025

07.1

For KIM, the focus track from L’Haine’s Concreto EP, we developed the creative direction and production for a music video built around an intimate and observational approach.

Shot on 16mm film between Paris and Madrid, the piece follows the artist through a series of iconic Parisian locations, capturing moments of performance and movement with a raw, understated tone.

The video embraces simplicity, letting the texture of film, the city’s atmosphere, and L’Haine’s presence carry the narrative.

Creative Direction & Production: BCS Vision

Director: Raúl Tenreiro
Edit & Color: Marco Mariniello

Styling: Ismael Silva
Gaffer: Mehdi Lamsani
Still Photography: Javier Jiménez
06 
TYPE: COMMERCIAL
2024

06.1
06.2
06.3
06.4
06.5
06.6
06.7

For the launch of Río Dulce’s 24/25 jersey, we developed a campaign film capturing the spirit that defines the team and its community.

The piece revolves around celebration, camaraderie, and the idea of playing by your own rules, reflecting a philosophy where the real victory lies in enjoying the game together.

Through a curated visual approach, the film portrays football not only as competition, but as a shared ritual where the best team isn’t necessarily the one that wins, but the one that enjoys it the most (but we win tho).


Original Idea: Río Dulce, Ismael Silva & Marco Mariniello
Creative Direction: Río Dulce & BCS Vision
Art Direction: Íñigo González
Head of Production: Clara Atero & BCS Vision

Director: Raúl Tenreiro
Cinematography: Raúl Tenreiro & Sergio Bartivas

Edit & Color: Marco Mariniello

AC: Félix Botello
Gaffer: Sergio Bartivas
Spark: Adrián Pulido

Sound Design: Nacho Ortiz

Styling: Adrián Biyang
Styling Assistant: Aitana Perdiguero

Photography: Jay Gambin
Photography Assistant: Jaén Patron
05 POP-UPS ANNOUNCEMENT / ISCARIOT.12
TYPE: COMMERCIAL
2024

05.1
05.2
05.3
05.4
05.5

To announce a series of final pop-up stores in Madrid, Barcelona, London and Paris, we created a video piece for Iscariot.12 ahead of the brand’s indefinite pause.

The film captures a burst of raw energy as the talent trains wearing one of the brand’s tracksuits before tearing through stacks of boxes, a playful nod to clearing the remaining stock before closing the chapter.

Fast, physical and irreverent, the piece mirrors the attitude that defined the brand throughout its run.
Creative Direction: BCS Vision
Director: Raúl Tenreiro
Cinematography: Raúl Tenreiro & Sergio Bartivas

Color: Marco Mariniello

AC: Félix Botello
Spark: Adrián Pulido
04 RANGE ROVER R€MIX / CRUZ CAFUNÉ + MARIA ANGELIQ
TYPE: MUSIC VIDEO
2024

04.1
04.2
04.3
04.4
04.5
04.6
04.7
04.8
04.9

For Range Rover R€mix, the collaboration between Cruz Cafuné and Maria Angeliq, we developed the creative direction for a music video celebrating the connection between the Canary Islands and Miami.

Shot in an industrial dry port setting, the piece embraces a playful and irreverent tone. Blending performance, choreography and visual gags with stylized effects.

Throughout the film, the Range Rover itself becomes part of the narrative: appearing to drive on its own while carried by a crane, before eventually being set on fire as the celebration unfolds around it.
Production: Llano Films
Creative Direction: BCS Vision, Marco Mariniello & Ismael Silva
Director: Raúl Tenreiro

1st AD: Pablo Atienza

Producer: Álvaro Trapote
Production Coordinator: José Maldonado

Production Assistants: Patricia Fernández & Victor Álvarez
Production Assistants: Pedro Papel Tijera & Gamalata

Cinematography: Mehdi Lamsani & Raúl Tenreiro

1st AC: Antonio Albalate
2nd AC: Javier Almazán

DIT: Amin Andres

Gaffer: Sergio Bartivas
Electric: Cris Revv & Aitor Sánchez

Art Direction: Sam Santos
Art Assistant: Clara Mente Fría

Still Photography: Gerseys

VFX: Iamchaporro
Color: Moonlight Barcelona — Biel Geli
Graphic Design: Javi Brooks

Sound Design: Fran Oak
Voice Over: Judrián

Styling (Cruz Cafuné): Ismael Silva
Styling Assistant: Aitana Perdiguero

Styling (Mariah): Aurora Peláez
Styling Assistant (Mariah): Cristilc

Nails & MUAH (Mariah): Filhodokoro & Jvvxxnn

Skorpio Crane Operators: José Luis Gómez & Anastasio Gordo de Julián

Grip: Hugo La Vía Nivel & Javier Espinosa
03 BLU€S REMIXES / CRUZ CAFUNÉ
TYPE: COVER ART
2024

03.1
03.2
03.3

For the remix releases of Cruz Cafuné’s Blu€s EP, we developed the creative direction and produced the cover artworks for Do It 4 Th€ Gram Remix featuring Anycia and Kaliii, and Range Rover Remix featuring Maria Angeliq.

The artworks were created as original oil paintings in collaboration with Miami-based artist Dimithry Victor, translating the visual universe of the songs into physical pieces.

Once completed, the paintings were scanned and adapted as the official covers, bridging traditional painting with contemporary music artwork.
Painting / Artwork: Dimithry Victor
02 DO IT 4 TH€ GRAM / CRUZ CAFUNÉ
TYPE: MUSIC VIDEO
2024

02.1
02.2
02.3
02.4

02.5
02.6

For Do It 4 Th€ Gram, we developed the creative direction for a summer-driven music video built around a playful portrayal of luxury lifestyle.

Shot on film in Marbella, the piece follows the artist and his circle through a series of sun-soaked settings (yachts, mansions, beach scenes and late-night celebrations).

Through energetic performances, dance and camera-driven rap sequences, the video captures a carefree atmosphere of celebration and excess, turning a beach weekend into a vibrant visual narrative.
Director: Raúl Tenreiro
Production: Llano Films
Creative Direction: BCS Vision

Producer: Álvaro Trapote
Head of Production: José Maldonado
Production Assistant: Patricia Fernández
Production Assistants: José Díaz & Javier Ortega

Styling: Ismael Silva

Edit: Whyso
Color: Biel Geli — Moonlight

Director of Photography: Mehdi Lamsani
Steadicam: Andrés López

Camera Operator & Still Photography: Javier Jiménez

AC: Félix Botello
Camera Assistant: Martín Ortega
VHS B Camera: Álvar Alonso

Gaffer: Cristina Revilla
Electric: Paco Coin
01 BLU€S EP -/CRUZ CAFUNÉ
TYPE: COVER ART + VISUALIZERS
2024

01.1
01.2
01.3
01.4
01.5
01.06

For Cruz Cafuné’s “blu€s” EP, we developed the full creative direction across artwork, visual assets and audiovisual content.

The cover was created in collaboration with Miami-based painter Dimithry Victor, who produced an original oil painting based on our concept. The image draws from hip-hop iconography (grills, jewelry and attitude) while introducing a subtle narrative detail: the blue-stained fingers referencing the ink bands used to mark $100 bills or used 20€ bills, tying visually to the EP’s title and its use of the euro symbol.

The painting process itself became part of the project’s visual universe. We worked with a filmmaker in Miami to capture Dimithry creating the artwork, footage that later served as the foundation for the EP’s visualizers.

Beyond the artwork, we developed the EP’s full graphic system (including custom lettering for track titles, credits and visual assets) which was later adapted for promotional materials and city posters across Madrid. These posters featured QR codes that served as the only access point to tickets for the EP’s presentation event, a campaign executed together with MÉCÈN ENT. and Live Nation.
Painting / Artwork: Dimithry Victor
Graphic Design: Ismael Silva
BCS VISION
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